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The Inner Art of Writing Content

I wanted to keep this one short to just touch on a really relevent quote I came across the other day.

Sentences, sentence structure and length all have a significant impact on how an article reads. Good content, information wise bodes some interest. But the way it’s delivered is also important.

Have a read of the following quote:

“This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals–sounds that say listen to this, it is important.”

Gary Provost

Gary demonstrates that there is an art to the way you write. It’s not just good enough to have good content. Content needs to be delivered in an interesting and engaging manner. Infographics are a great example of engaging content. They are often thought out and well presented. But text? Text is not often looked at and structured from an artistic and impactful point of view.

Think about this in the next article you write. You’ll never know, it could have a huge influence on the quality and impact of your writing… It definitely struck a cord with me!

 

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