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	<title>eMarketing from Matt</title>
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	<link>http://www.emarketingfrommatt.com</link>
	<description>Giving You The Down-Low On Digital</description>
	<lastBuildDate>Mon, 14 Nov 2011 11:27:57 +0000</lastBuildDate>
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		<title>Keeping it Fresh &#8211; Google&#8217;s &#8220;Freshness Update&#8221;</title>
		<link>http://www.emarketingfrommatt.com/2011/11/14/keeping-it-fresh-googles-freshness-update/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=keeping-it-fresh-googles-freshness-update</link>
		<comments>http://www.emarketingfrommatt.com/2011/11/14/keeping-it-fresh-googles-freshness-update/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 11:27:57 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[Google Fresh Update]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.emarketingfrommatt.com/?p=499</guid>
		<description><![CDATA[Recently Google has just updated their search algorithm to place a emphasis on new or &#8220;fresher&#8221; content to keep the search results more relevant to the average searcher with the most up-to-date results. This means that when you are searching in &#8230; <a href="http://www.emarketingfrommatt.com/2011/11/14/keeping-it-fresh-googles-freshness-update/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tracking Phone Calls from Your Digital Campaigns with Dynamic Phone Number Tracking</title>
		<link>http://www.emarketingfrommatt.com/2011/11/09/tracking-phone-calls-from-your-digital-campaigns-with-dynamic-phone-number-tracking/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tracking-phone-calls-from-your-digital-campaigns-with-dynamic-phone-number-tracking</link>
		<comments>http://www.emarketingfrommatt.com/2011/11/09/tracking-phone-calls-from-your-digital-campaigns-with-dynamic-phone-number-tracking/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 11:25:12 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Dynamic Phone Number Tracking]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[Dynamic phone number tracking]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[traditional response]]></category>

		<guid isPermaLink="false">http://www.emarketingfrommatt.com/?p=481</guid>
		<description><![CDATA[Offline advertising has for years been an aspect of marketing that has been very hard to trace. Companies have devised many ways to track offline advertising performance, but few have been as fool-proof or as accurate as anything digital has &#8230; <a href="http://www.emarketingfrommatt.com/2011/11/09/tracking-phone-calls-from-your-digital-campaigns-with-dynamic-phone-number-tracking/">Continue reading</a>]]></description>
		<wfw:commentRss>http://www.emarketingfrommatt.com/2011/11/09/tracking-phone-calls-from-your-digital-campaigns-with-dynamic-phone-number-tracking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managed Placements &#8211; Fear Not They Are Still There</title>
		<link>http://www.emarketingfrommatt.com/2011/10/27/managed-placements-fear-not-they-are-still-there/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=managed-placements-fear-not-they-are-still-there</link>
		<comments>http://www.emarketingfrommatt.com/2011/10/27/managed-placements-fear-not-they-are-still-there/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 23:54:07 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Banner Advertising]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Display Network]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Adwords Managed Placements]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[Managed Placements]]></category>

		<guid isPermaLink="false">http://www.emarketingfrommatt.com/?p=482</guid>
		<description><![CDATA[So today I was going through setting up a managed placement for some advertising for one of my clients. I came across an issue though when the placements tab had disappeared. Followed with a quick Google search the answer still &#8230; <a href="http://www.emarketingfrommatt.com/2011/10/27/managed-placements-fear-not-they-are-still-there/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO In Modern Search Engines</title>
		<link>http://www.emarketingfrommatt.com/2011/10/23/seo-in-modern-search-engines/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seo-in-modern-search-engines</link>
		<comments>http://www.emarketingfrommatt.com/2011/10/23/seo-in-modern-search-engines/#comments</comments>
		<pubDate>Sun, 23 Oct 2011 07:27:02 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google places]]></category>
		<category><![CDATA[google search results]]></category>
		<category><![CDATA[modern search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[video content]]></category>

		<guid isPermaLink="false">http://www.emarketingfrommatt.com/?p=469</guid>
		<description><![CDATA[SEO is becoming more and more complex to implement in a manner that covers all bases. Search engines such as Google and Bing are continuing to adapt and evolve to the changing manner in which users are searching, this includes &#8230; <a href="http://www.emarketingfrommatt.com/2011/10/23/seo-in-modern-search-engines/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Page Load Time #GoMeasure</title>
		<link>http://www.emarketingfrommatt.com/2011/09/21/page-load-time-gomeasure/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=page-load-time-gomeasure</link>
		<comments>http://www.emarketingfrommatt.com/2011/09/21/page-load-time-gomeasure/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 14:03:38 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[gomeasure]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[page load time]]></category>

		<guid isPermaLink="false">http://www.emarketingfrommatt.com/?p=460</guid>
		<description><![CDATA[Recently I was invited to a conference by Google on Google Analytics. Called #GoMeasure for Google Analytics. Overall it was fantastic to see some really small and some larger Melbourne based businesses checking out what Google analytics had to offer &#8230; <a href="http://www.emarketingfrommatt.com/2011/09/21/page-load-time-gomeasure/">Continue reading</a>]]></description>
		<wfw:commentRss>http://www.emarketingfrommatt.com/2011/09/21/page-load-time-gomeasure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Accountability in Marketing</title>
		<link>http://www.emarketingfrommatt.com/2011/08/17/accountability-in-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=accountability-in-marketing</link>
		<comments>http://www.emarketingfrommatt.com/2011/08/17/accountability-in-marketing/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 08:33:26 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Accountability]]></category>
		<category><![CDATA[accountability marketing]]></category>
		<category><![CDATA[digital marketing accountability]]></category>

		<guid isPermaLink="false">http://www.emarketingfrommatt.com/?p=451</guid>
		<description><![CDATA[Beyond all things that marketing online does, digital marketing has one unequivical advantage over traditional marketing; accountability. Accountability is one area of marketing that clients are often hesitant about, because especially with traditional marketing it is very hard to draw &#8230; <a href="http://www.emarketingfrommatt.com/2011/08/17/accountability-in-marketing/">Continue reading</a>]]></description>
		<wfw:commentRss>http://www.emarketingfrommatt.com/2011/08/17/accountability-in-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Search Marketing</title>
		<link>http://www.emarketingfrommatt.com/2011/08/06/mobile-search-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mobile-search-marketing</link>
		<comments>http://www.emarketingfrommatt.com/2011/08/06/mobile-search-marketing/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 14:54:31 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Google Search Engine Marketing]]></category>
		<category><![CDATA[Google SEM]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile search engine marketing]]></category>
		<category><![CDATA[Mobile Search Marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://emarketingfrommatt.com/?p=430</guid>
		<description><![CDATA[Mobile Search Marketing through Google Adwords is still a relatively unexplored area. Google has been making a real push in recent times, promoting the growth of mobile phone use in search and the amount that people are using mobile now &#8230; <a href="http://www.emarketingfrommatt.com/2011/08/06/mobile-search-marketing/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Setting Up Google Remarketing &#8211; A Basic Guide</title>
		<link>http://www.emarketingfrommatt.com/2011/07/27/setting-up-google-remarketing-a-basic-guide/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=setting-up-google-remarketing-a-basic-guide</link>
		<comments>http://www.emarketingfrommatt.com/2011/07/27/setting-up-google-remarketing-a-basic-guide/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 15:07:36 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Banner Advertising]]></category>
		<category><![CDATA[Google Display Network]]></category>
		<category><![CDATA[Google Retargeting]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[google remarketing]]></category>
		<category><![CDATA[google retargeting]]></category>
		<category><![CDATA[re-marketing]]></category>
		<category><![CDATA[remarketing]]></category>
		<category><![CDATA[retargeting]]></category>
		<category><![CDATA[retargeting setup guide]]></category>

		<guid isPermaLink="false">http://emarketingfrommatt.com/?p=396</guid>
		<description><![CDATA[Google remarketing a.k.a. retargeting is still a relatively new feature within Adwords with Google having released it back at the end of March 2010. But there are many ways in which retargeting can be utilised to remarket to the correct &#8230; <a href="http://www.emarketingfrommatt.com/2011/07/27/setting-up-google-remarketing-a-basic-guide/">Continue reading</a>]]></description>
		<wfw:commentRss>http://www.emarketingfrommatt.com/2011/07/27/setting-up-google-remarketing-a-basic-guide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make Use of Your Toolkit</title>
		<link>http://www.emarketingfrommatt.com/2011/07/23/make-use-of-your-toolkit/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=make-use-of-your-toolkit</link>
		<comments>http://www.emarketingfrommatt.com/2011/07/23/make-use-of-your-toolkit/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 16:23:43 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Alterian SM2]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Alerts]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Insights]]></category>
		<category><![CDATA[Radian 6]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Facebook Ads]]></category>
		<category><![CDATA[Google Keyword Tool]]></category>

		<guid isPermaLink="false">http://emarketingfrommatt.com/?p=386</guid>
		<description><![CDATA[Google along with a number of other networks have some amazing tools that can help you get insights on all sorts of things. While there is a lot of crap to sort through, with practice and due diligence and a &#8230; <a href="http://www.emarketingfrommatt.com/2011/07/23/make-use-of-your-toolkit/">Continue reading</a>]]></description>
		<wfw:commentRss>http://www.emarketingfrommatt.com/2011/07/23/make-use-of-your-toolkit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo &amp; Bing&#8217;s Role in Search Engine Marketing</title>
		<link>http://www.emarketingfrommatt.com/2011/07/21/yahoo-bings-role-in-search-engine-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=yahoo-bings-role-in-search-engine-marketing</link>
		<comments>http://www.emarketingfrommatt.com/2011/07/21/yahoo-bings-role-in-search-engine-marketing/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 08:13:24 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo Search Marketing]]></category>
		<category><![CDATA[Bing Search Engine Marketing]]></category>
		<category><![CDATA[Google Search Engine Marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Yahoo Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://emarketingfrommatt.com/?p=380</guid>
		<description><![CDATA[Search Engine Marketing in Australia Search Engine Marketing in Australia for most companies generally consists of one search engine. Google. With Google in Australia having the greatest dominance of any search engine within a single market, anywhere in the world &#8230; <a href="http://www.emarketingfrommatt.com/2011/07/21/yahoo-bings-role-in-search-engine-marketing/">Continue reading</a>]]></description>
		<wfw:commentRss>http://www.emarketingfrommatt.com/2011/07/21/yahoo-bings-role-in-search-engine-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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